d|facto
d|facto is a dynamic and independent news initiative with a keen eye for relevant and in-depth stories. Aiming to highlight people and messages worthy of being heard and seen: Your source for independent profundity.
2024
Independent. Relevant. On point.
A journey of visual storytelling and identity crafting. From the striking logo with its subtle nuances to curating a palette that mirrors both depth and vibrancy, each element serves a purpose in echoing d|facto's commitment to insightful journalism.
Through a mix of timeless typefaces like LTC Bodoni 175 and the contemporary Proxima Nova, the typography resonates with the essence of both tradition and modernity. The seamless integration of colors, from cooler tones to the warm yellow accent, forms a palette that speaks of professionalism with a touch of liveliness.
The stationery subtly and deliberately reflects d|facto's visual identity. The logo, with the recognizable speech bubble and the cursor-dash '|', acts as a powerful visual element symbolizing dialogue and individual interpretation. Alongside this visual mark, the wordmark appears in a restrained style, using Proxima Nova as the sole font.
Proxima Nova, with its modern and geometric sans-serif style, offers consistency in typography and reinforces the contemporary look of d|facto. This uniformity contributes to a professional and recognizable presentation on various stationery items, such as business cards, stationery and more.
The combined presence of the visual mark and the restrained wordmark on our stationery embodies the balanced integration of visual elements and typography, resulting in a cohesive and professional visual identity for d|facto.
Imagery with aesthetic, rather neutral tones shows people engaged in following news on social media, adding a human and relatable aspect to the content.
